Behavioral Based Coaching “BBC” for Individuals, Employees and Managers
BBC is a professional, structured, process-driven relationship between a Certified Master Coach and an individual
wanting to grow and develop specific competencies. This process includes assessments, feedback, and mentoring
techniques that have scientific reliability and validity to assist you to increase the quality of your life by
removing mental blocks, acquire mental toughness to achieve valuable and sustainable changes in your
professional and personal life.
a person's actions–what people do, think and say to themselves and others
Coaching = empowerment and influencing behavior so that an individual benefit as they regain life-balance and
increase their effectiveness. Coaching engages people by recognizing and leveraging their
six stages of power: 1) powerlessness 2) power by association 3) power by achievement 4) power by reflection 5)
power by purpose and 6) power by wisdom
promote and support their clients by asking good questions, help them get clear on their own goals, provide timely
honest feedback that opens people up to their potential and what’s possible and causes them to commit to results
for themselves and those around them
Today, any organization to survive and thrive must learn to change with the market and times. If we are
to have learning organizations, we must have learning executives, managers, supervisors, and leaders. Learning refers to any change in behavior. Organizational Behavior,
first seen as actions, is the sum of professional skills affected by personal skills and behavioral aspects
such as; beliefs, values, attitudes, motivation, thoughts, and unconscious drives. Coaching is now
recognized as the critical platform for successful organizational change and learning
Recent studies have revealed the greatest challenge to any organization is to change people's behavior. Of
recent years there has been a growing demand from people developers and their clients for a coaching model based on
scientifically validated methodologies.
Behavior is learned.
Behavior is not a person's innate personality.
Behavior has a discernible and communicable structure based on our internal state (our senses reacting
to our environment --experiences and influences). People exhibit their internal state through their actions
(what we do or say). Because our behavior can be codified, a person can be successfully coached to acquire a skill
from another person.
Behavior-based coaching was first employed in sports, work safety, the military, health and education.
Behavior-based coaching integrates research from many disciplines. It incorporates knowledge from psychology
(behavioral, clinical, social, developmental, industrial and organizational), systems theories, philosophy,
ethnic/cultural research, education and the management and leadership fields.
Too many change and/or learning interventions fail to stand the test of time and the physical and
psychological pressures of 'the real world'. To change/learn, people need to embed new insights into deeper, often
automatic, thinking processes. This requires them to attend to how they think as well as what they think. To
change, people need to turn thought into action. Without clear practical steps for doing this, and practice,
old habits soon reassert themselves. Learning will only last if the underlying emotional commitment is there:
“do I really want to make positive
changes in my life?'” As people engage with new learning we need to ask them to listen to their emotions
and look at their attitudes, beliefs and values.
Coaching is about proactive positive change and change is a psychological/emotional process that requires a shift
in a person’s core beliefs, thinking patterns, and attitudes. A successful, professional coach has
to understand, be confident and competent in the psychological aspects of coaching and a master in
the use of a wide range of behavioral change strategies.
Coaching requires professional training and supervision by an appropriately trained clinician and experienced
practitioner in the use and mastery of psychological-based tools that bring about genuine, lasting, measurable
results. Business clients understand the language of figures and the bottom-line and will accept nothing less than
statistical proof of change and new learning as well as anecdotal evidence.
Coaching can bring about improvements in
Tools used to assist the individual learn how to change their behavior includes self-assessments profiles such
Structured one-on-one interviews
Assessing for change
Behavioral / Values profile
Benefit / Cost analysis
Envisioning the future
Emotional Freedom Technique, EFT
360 Leadership view
José I. Garcia, Ph.D
has extensive experience counseling, coaching, and mentoring individuals.
Executive Coaching, 360 Leadership Coaching, DiSC Profiles, Achieve Global Leadership, Colors Personality
JGarcia Counseling Mediation and Consulting
Executive Officer, Behavioral Health
of Continuous Improvement, Horticulture
of Education and Training, Manufacturing
Manufacturing and Leadership
Professor in Management and Leadership
Principal, High School
School Athletic Coach
Contact Information: 1630 E. White Mountain Blvd. Suite B – Pinetop, AZ
Ph: (928) 368-2973 // Fax: (928) 367-1977
firstname.lastname@example.org // www.jgarciaconsulting.com